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How To Team Up Casual Gaming Apps with Influencers

Liz Marchetti,

1 July 2019

Reading Time: 2 minutes

Did you know that gaming companies spend roughly 30% of their revenue on marketing each year, creating a $41.37 billion market, and that about two percent of that spend (roughly $827 million) went into influencer marketing in 2018? Adweek estimates the influencer marketing industry to be worth $10 billion by 2020.

That comes as no surprise given that in recent years, countless gamers have started live streaming their game performances, garnering millions of followers. These influencers have built up massive reach with engaged gaming and esports audiences who are interested in playing hyper-casual games. Forbes reported that the highest-paid YouTuber of 2018 earned around $22 million, with an 86% increase in the number of Twitch streamers generating revenue.

While it’s still a new marketing channel for many, influencer marketing is certainly not untapped – in a few years it has become a key part of any hypercasual game marketer’s acquisition strategy. If you have a mobile gaming app and are new to the influencer game, the question shouldn’t be if or how, rather – where should you start?

A few examples of how influencers can help you promote your mobile gaming app include:

  • Pre-launch promotions
  • Game launches
  • Post-launch promotions

Once you’ve identified how you’d like to partner up with an influencer, the next step is to find the best match for your campaign. You can employ a number of tools to do so by tracking them down on the biggest channels out there, including YouTube and Instagram.

Next, you’ll want to focus on sourcing the right movers and shakers for your hyper-casual game. When selecting an influencer for your campaign, you should take some key points into consideration – and last but not least, you must be able to track the campaign’s success. You can do so in a number of ways. How? We answer all your influencer-related questions questions in the original article, which you can read on Chief Marketer.

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